MNTN Files for IPO, Betting on Performance CTV
Last week, after speculation about an IPO in 2024, MNTN, the CTV adtech platform, officially filed to go…
AdTech’s February Blues: Soft Q4 Earnings & Stock Drops
Maybe The Trade Desk’s rough Q4 earnings were a smoke signal as several other adtech companies have also…
AppLovin CEO Pushes Back Against Short Attacks
AppLovin is hitting back hard against a wave of short-seller reports that, according to some adtech experts, are…
DoubleVerify Enters Performance Era, Agrees to Acquire Rockerbox for $85M
Hey, the year of M&A in adtech continues. DoubleVerify has announced an agreement to acquire Rockerbox, a conversion…
Taboola Goes Beyond Native with Launch of Realize
“This is the new Taboola,” says CEO Adam Singolda, proudly, in a video announcing Realize, a new platform…
DoubleVerify Expands URL-Level Insights for Advertisers
DoubleVerify is doubling down on advertiser transparency following a recent report related to ads running alongside illegal content,…
Rumble Takes on Google & Advertisers in Web of Lawsuits
OK, try to follow along here— Last August, Rumble, a YouTube competitor that’s popular with conservative creators, announced…
X’s Latest AI Ad Tools Help SMBs Create & Analyze Ads Faster
Love it or hate it, X is on a roll. With a strong start to the year—marked by…
Viant Calls Out The Trade Desk: “Investors are Running for Safety”
In Batman v Superman, Batman famously asks Superman, “Do you bleed?” Well, kids, Superman does, indeed, bleed—as The…
Adobe Officially Rolls Out Real-Time CDP Collaboration
Adobe has rolled out what might be the longest product name in history. (Just kidding, Adobe product marketing…