Android Code Hints ChatGPT Ads May Be Close
ChatGPT is starting to look a lot like Netflix — everyone swears “no ads” until the business model…
Cinema Ad Attribution Comes to TransUnion
Movie theater ad data is finally breaking out of its silo. National CineMedia (NCM), the largest cinema advertising…
Semrush Users Panic-Joke About Adobe’s Cancellation Fees
Everyone is either a comedian or a critic — or both. Adobe’s roughly $2 billion acquisition of Semrush…
Adobe Snaps Up Semrush in Nearly $2B Deal
AI has made search sexy again after years of it feeling, well, a little boring (apologies to the…
Marc Andreessen Goes Viral Defending Ads
Is the AI industry finally admitting that ads are… actually OK? Is the tide turning? Maybe. Over the…
The Trade Desk Shoots Down OpenAds Rumor
Conspiracy or understandable anxiety? In a brief exchange on X today, @BradAT posted: “I have anecdotal evidence that…
Instacart’s Carrot Ads Earns MRC Accreditation
These carrots are officially MRC accredited. No, but seriously, Instacart has received MRC accreditation for metrics — impressions,…
Why Netflix’s New Ad Metric Makes Sense
Netflix has announced a new ad metric — and it’s already drawing some criticism. The new metric, “monthly…
Amazon Sues Perplexity Over AI Shopping
Amazon is reportedly suing Perplexity — the AI search and browser startup — over its Comet browser’s ability…
DoubleVerify Rolls Out New Offering to Measure AI Agents and Avoid AI Slop
It’s an agentic world — and advertisers are racing to keep up. That’s the thinking behind AI Agent…
Verizon Media Reaches New Growth Milestone
Verizon Media has finally done it. Today, during Verizon’s Q4 earnings report, the company shared that its media…
The Trade Desk Courts PRAM for Unified ID 2.0
The Trade Desk is courting additional third-party support for its identity solution, submitting Unified ID 2.0 to PRAM,…