Yahoo DSP Debuts Agentic AI at CES
Earlier this week, Yahoo DSP made waves at CES by officially bringing AI agents into its DSP. (A…
DoubleVerify Debuts AI-Powered Streaming Transparency at CES
What happens when you blend two major adtech trends — CTV transparency and agentic AI? You get DoubleVerify’s…
AI Bots Are Clicking Ads 10X More Than Humans
The bots have arrived. And they like to click things. According to new research from DoubleVerify, which they…
IAB Tech Lab Launches Agentic RTB Framework
It’s all agents, all the time, baby. Yesterday, the IAB Tech Lab followed up last week’s launch of…
Amazon and Google Roll Out AI Agents for Ads
It’s been a busy week for the robots. At Amazon’s unBoxed 2025 event, the company unveiled a major…
IAB Tech Lab Rolls Out User Context Protocol
As the adtech industry works to become more AI-enabled and agentic, the IAB Tech Lab yesterday announced the…
Benchmark: DSPs That Don’t Embrace AI Agents Will Go Extinct
Last week, Benchmark Company, the investment banking firm, released a new research report, with a strong focus on…
REPORT: AI Agents Might Just Threaten You
At Cannes Lions, talk of AI agents and agentic AI being the future of advertising was everywhere. AI…
Gigi Debuts Agentic AI for Amazon DSP Campaigns
A year ago, Gigi launched to help advertisers buy Amazon streaming ads. Now, the startup appears to be…
Google Drops Barrage of DV360 Updates at NewFronts
Seriously, though. It’s a lot. Google Marketing Platform’s Marta Martinez, Managing Director, Americas, dropped a blog today unveiling…
Mark Zuckerberg: Meta is Making Advertising More Like an AI Agent
The market may be rough, but Meta keeps chugging along. Yesterday, the company reported Q1 earnings of $42.3…
Perplexity Still Pushing Venom Ads Months After It Left Theaters
OK, not to pick on a new adtech platform, but this is weird. Based on a tip we…