X Lost $100M in Ad Revenue in Q1
X’s ad journey continues to be a painful one. The eagle-eyed Eric Seufert caught that, in the SpaceX…
DoubleVerify Brings AI Slop Avoidance to YouTube
Stop the slop. Slop was a major theme in YouTube CEO Neal Mohan’s 2026 priorities letter, which was…
Hateful UFC Rant Goes Viral With Paramount, Toyota Logos in View
UFC fighter Sean Strickland is facing some backlash after unleashing a racist, sexist and homophobic tirade (the trifecta)…
X Courts Advertisers for Grok Amid Regulator Scrutiny
Amid ongoing turmoil, X is looking for advertisers for Grok. Over the weekend, as Adweek reported on the…
Zombie Developer Accounts Fuel New Mobile Ad Fraud
These zombies prefer budgets over brains. Media effectiveness and measurement company DoubleVerify has uncovered a new mobile ad…
Amazon Sues Perplexity Over AI Shopping
Amazon is reportedly suing Perplexity — the AI search and browser startup — over its Comet browser’s ability…
DoubleVerify Rolls Out New Offering to Measure AI Agents and Avoid AI Slop
It’s an agentic world — and advertisers are racing to keep up. That’s the thinking behind AI Agent…
MNTN Runs Ads Alongside Anti-Ryan Reynolds Reddit Posts
As the Blake Lively and Justin Baldoni feud continues to dominate social media, MNTN—the performance TV adtech platform…
Brand Safety Institute: Is AI Creative a ‘Reputational Risk’?
It’s a good question—one posed by The Brand Safety Institute’s COO AJ Brown (formerly led brand safety efforts…
New Tool Helps Publishers Track Data Integrity
The Brand Safety Institute is following up its MFA transparency dashboard launch with a new tool focused on…
Apple Returns to Advertising on X
Apple is back on X. A tweet today from the account AdTech Congratulating Itself (@AdtechBrags) revealed an ad…
X Is Alive and Investors Want In
X isn’t dying after all—far from it. On Wednesday, according to the Wall Street Journal, banks sold $5.5…