Comscore Launches Certified Deal IDs with Magnite
Inventory quality is an ongoing challenge, to say the least. But Comscore and Magnite are teaming up to…
Comscore Lands New MRC Accreditation
Accreditation still matters. Especially in TV. Today, Comscore announced new MRC accreditation for its household-level TV measurement covering…
Nielsen’s Big Data + Panel Solution Lands MRC Accreditation
Nielsen might be a legacy measurement company, but they’re breaking new ground today. The company announced it is…
FreeWheel Launches Contextual Marketplace to Boost Ad Targeting Across Streaming
Comcast’s FreeWheel today announced the launch of a Contextual Marketplace to help publishers monetize streaming inventory and to…
IAB Tech Lab Debuts Guide for ID-Less Advertising
The IAB Tech Lab has published a new framework for advertisers navigating the end of online identifiers, like…