DoubleVerify Warns of Rising AI-Fueled CTV Fraud
Fraudsters, give us a break, please. New research from DoubleVerify reveals a massive 140% surge in CTV fraud…
Local TV Measurement Speeds Up With Locality–Nielsen Deal
Let’s get local. Locality and Nielsen have come together on a data partnership to integrate Nielsen’s Media Data…
Hulu, Amazon, Peacock Top Streaming Ad Spend Rankings
Ad revenue is table stakes for every premium streamer now. With that in mind, EMARKETER has released a…
The Trade Desk Undergoes Leadership Changes
Try something new, perhaps. That might be the general takeaway from an exclusive report by Adweek, confirmed by…
iSpot Enters the Agentic Race With SAGE
TV ad measurement company iSpot is launching its own agentic AI platform. Today, the company announced SAGE, which…
Vibe’s Latest Stunt Shows AdTech Marketing Can Be Fun
Vibe’s Arthur Querou gets advertising — not just for clients, but for Vibe, too. Recently, Vibe went viral…
DoubleVerify Debuts AI-Powered Streaming Transparency at CES
What happens when you blend two major adtech trends — CTV transparency and agentic AI? You get DoubleVerify’s…
ReachTV and Orange 142 Partner to Reach Travelers Everywhere
ReachTV has… reached (!) a deal with Orange142, a marketing and media-planning agency, and will be the company’s…
Why Netflix’s New Ad Metric Makes Sense
Netflix has announced a new ad metric — and it’s already drawing some criticism. The new metric, “monthly…
Paramount and Taboola Bet on SMB Performance With New Partnership
I know my calculus. And today, Taboola + Paramount = Performance Multiplier. OK, but seriously — Taboola and…
MNTN and PubMatic Team Up to Expand CTV Access
CTV keeps getting more accessible—and today’s partnership between MNTN and PubMatic pushes that trend forward. Under the deal,…
Acxiom and TTD Launch True Intelligence
Who needs artificial when you can have true? IPG’s data tech company Acxiom has launched True Intelligence, a…