Netflix Opens Up Ad Inventory to Amazon DSP
Netflix inventory is officially coming to Amazon DSP. According to the announcement, this is a global integration covers…
Magnite Buys Streamr.ai, Expands SMB Focus
M&A is in the air, baby. Magnite, one of the largest SSPs, has just announced it acquired streamr.ai,…
DeepIntent Debuts Curated Healthcare FAST Offering
It’s a FAST world and we’re all (slowly) living in it. Healthcare-focused DSP DeepIntent has launched HealthFirst FAST,…
New Study Finds Ads Drive Back-to-School Shopping Decisions
Ads actually get people to buy things! We always suspected this was true, but now we’ve got the…
The Trade Desk Posts Strong Q2, But Q3 Outlook Spooks Market
Like other independent adtech companies, The Trade Desk posted strong Q2 results. The company reported revenue of $694…
Independent AdTech Posts Strong Q2 Results (So Far)
Is that actual momentum we hear? Earnings season for independent adtech companies is in full swing. Here’s a…
Spectrum Reach Debuts AI Media Planner for TV
Spectrum Reach, the ad sales division of telecom company Charter, has just unveiled a new AI platform called…
LinkedIn CTV Ads Now Live in Innovid’s Social Ads Manager
B2B CTV advertising is picking up steam. Following the recent partnership between MNTN and ZoomInfo to support B2B…
MNTN and ZoomInfo Team Up to Help B2B Advertisers Target on CTV
B2B TV advertising is getting a boost thanks to a new partnership between MNTN and ZoomInfo. As part…
CTV AdTech Exec Graces the Cover of TIME Magazine
Yes, you heard that right. But we’re also cheating a bit… because we’re talking about Ryan Reynolds, the…
ShadowBot CTV Scheme Steals $2.5M in Ad Spend
CTV fraud continues to boom, according to a new report from DoubleVerify. On Tuesday, the company revealed the…
Comcast Pushes CTV Performance at Cannes
Comcast Advertising has been busy this year, to say the least. From FreeWheel to Universal Ads, the company…