ANA Study Shows MFA Crackdown Continues
Junky made-for-advertising (MFA) sites are being kicked to the curb. That’s according to a new Programmatic Transparency Benchmarks…
More DSPs Get Access to X
Last year, X began selling ads programmatically through third-party adtech partners for the first-time to boost ad revenue.…
Google Launches New Curation Offering
If you’re tired of hearing about curation, you might want to look away now. Go ahead! You won’t!…
Disney and Magnite Strengthen Ties with Two-Year Deal
Magnite and Disney are re-upping. The largest independent SSP has announced a two-year extension of its partnership with…
Tweet of the Week: Eric Tilbury Reflects on Xandr
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…
Viant Launches ChatGPT-Like AI Tool
Viant, the publicly-traded DSP, continues its AI push with today’s launch of ViantAI, announced via press release and…
StackAdapt and Adsquare Team Up to Crack the Code on Measuring Ad-to-Store Visits
Connecting ads to foot traffic has always been an elusive goal for marketers. However, DSP StackAdapt and location…
SSP Alerts Partners MediaMath Bidding Set to Resume
DSP MediaMath will soon be bidding on inventory again, according to reports — and by reports we mean…
The Trade Desk Surges in Q4, Growing 48% Year-Over-Year
Nothing can stop Jeff Green’s The Trade Desk, apparently. The DSP reported another strong quarter, with Q4 2020…
Verizon Media Becomes Microsoft’s Preferred Global SSP
Verizon Media and Microsoft today announced an expanded relationship, with Verizon Media taking over as Microsoft’s preferred global…
Simpli.fi Steps Beyond DSP with ERP Acquisition
Ad-buying platforms can’t just be ad-buying platforms anymore. Simpli.fi, a DSP that focuses on local advertisers, has acquired…