In the UK, ICO Targets Cookies While CMA Shakes Up Leadership
Across the pond, regulatory changes are brewing, and they’re worth keeping an eye on. Here are two fairly…
X Launches TikTok Competitor with Video Tab
A bit late given TikTok’s comeback (sort of), but why not. Last night, X announced it has launched…
X Taps John Nitti as Global Head of Ad Innovation
X is staffing up on adtech. As part of its big CES push, X’s Linda Yaccarino announced today…
Will X’s Push to Demote ‘Negativity’ Attract Advertisers?
On Friday, X owner Elon Musk announced an upcoming algorithm update aimed at promoting “more informational/entertaining content.” Musk…
Could RFK’s Pharma TV Ad Ban Be a Win for AdTech?
Will the incoming Trump administration ban pharmaceutical ads on TV? It could, according to a new report by…
More DSPs Get Access to X
Last year, X began selling ads programmatically through third-party adtech partners for the first-time to boost ad revenue.…
DOJ to Google: Time to Let Go of Chrome
What will Google’s end-user cookie opt-out look like in Chrome? Well, who cares because Google might not own…
Elon Musk Calls for Removal of Cookie Consent Banners
Elon Musk, the entrepreneur turned-government official, who will soon lead the newly formed Department of Government Efficiency (DOGE,…
Is X Brand Safe? It Just Might Be Now
Are you hungover? We’re hungover. Donald Trump has won the 2024 Presidential Election. He is now President-Elect Trump.…
Dentsu and 614 Group Initiative Halted After GOP Concerns
Dentsu has abandoned a brand safety and journalism initiative, in partnership with The 614 Group, according to a…
X Unveils New AI-Powered Ads Tools, Targets SMBs
As other social media platforms like Pinterest and Meta make moves in AI-powered ad optimization, X is also…
Tweet of the Week: Moe Chughtai Talks X’s Hidden Strength in Contextual Targeting
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…