MNTN and PubMatic Team Up to Expand CTV Access
CTV keeps getting more accessible—and today’s partnership between MNTN and PubMatic pushes that trend forward. Under the deal,…
Albertsons to Launch In-Store Digital Ads
At Cannes, retail media—more than AI, it seems—is once again a major focus. To that end, grocer Albertsons,…
DV CEO: We’re Talking to Ad-Supported AI Platforms
DoubleVerify is eyeing ad-supported AI experiences—think chatbots and search—as a growth opportunity. Speaking at the company’s Innovation Day…
Google Upgrades DV360 CTV with Household Targeting & Insights
Leave The Trade Desk alone, Google! The stock is up today, damnit! OK, we’re late on this one…
Nielsen Partners with Realeyes to Decode Attention
Nielsen’s cross-media measurement platform, Nielsen ONE, is getting an attention upgrade for the holidays. Last week, the measurement…
Streaming Ad Prices Plummet, Thanks to Amazon
The UnitedHealthcare assassin isn’t the only one going down. So are streaming CPMs… (*Ducks*) In January, Amazon launched…
Spend on Travel Media Networks Set to Top $2 Billion This Year
Retail media networks. Commerce media networks. Hey, but don’t forget about travel media networks. EMARKETER has released new…
EMARKETER Drops Attention Ecosystem Report
EMARKETER has released an in-depth report on the adtech attention ecosystem. The report covers the key players in…
Spotify Launches Podcast Advertising Marketplace
Spotify is finally delivering on the promise of podcast-based advertising, announcing the launch of the Spotify Audience Network…