After OpenX, Dotdash Sues Google
The lawsuits onslaught is happening. OpenX was the first adtech company to file a follow-on civil suit against Google after…
Magnite Expands Pause Ads Across Major Streamers & DSPs
Pause ads are a thing, damnit! Or at least they will be as they continue to scale. With…
Google’s Search Partner Network Gets More Transparency
Let’s get… visible. Google is giving advertisers more visibility into its Search Partner Network (SPN). As flagged by…
Perplexity’s $34.5 Billion Chrome Bid Is Probably Just PR
AI search engine, Perplexity, says it’s ready to cough up $34.5 billion in cash to buy Google’s Chrome…
The Trade Desk Posts Strong Q2, But Q3 Outlook Spooks Market
Like other independent adtech companies, The Trade Desk posted strong Q2 results. The company reported revenue of $694…
Independent AdTech Posts Strong Q2 Results (So Far)
Is that actual momentum we hear? Earnings season for independent adtech companies is in full swing. Here’s a…
OpenX Sues Google for Market Abuse
OpenX is leaving here with something. The independent SSP has filed a civil lawsuit against Google, claiming the…
Everyone is Using AI for Video Ads, Says IAB
Gen AI cometh—whether you like it or not. Unfortunately, the “or not” part is complicated. More on that…
Netflix Taps Yahoo DSP for More Programmatic Demand
Netflix is broadening access to its ad inventory, and Yahoo and its partners are reaping the rewards. Today,…
Taboola Debuts Gen AI Search for Publishers
Don’t call it a chumbox, damnit. It’s an ad unit that captures data on in-market consumers—or at least…
AI Agents Could Gut Google Search Volume, Says Perplexity CEO
AI agents are all the rage. But what happens to advertising if they start doing our Google searches…
Viant Surges 32% in Q1, Calls Out Amazon
Viant is booming, according to its latest earnings report. Yesterday, the DSP reported 32% year-over-year revenue growth in…