New Study Finds Ads Drive Back-to-School Shopping Decisions
Ads actually get people to buy things! We always suspected this was true, but now we’ve got the…
GumGum CTO: FAST Channel Boom Unlocks ‘Mindset’ Targeting
At Cannes Lions, GumGum hosted a panel on scaling CTV and balancing creative innovation with standardization, featuring speakers…
Media.net Adds Experian Audience Data to SSP
Cookies may be sticking around (for real this time!), but contextual targeting still matters. Media.net, a contextual advertising…
FreeWheel Launches Contextual Marketplace to Boost Ad Targeting Across Streaming
Comcast’s FreeWheel today announced the launch of a Contextual Marketplace to help publishers monetize streaming inventory and to…
IAB Tech Lab Debuts Guide for ID-Less Advertising
The IAB Tech Lab has published a new framework for advertisers navigating the end of online identifiers, like…
GumGum Urges Industry to Embrace Contextual, Ditch Identity
At Advertising Week, GumGum, a leading contextual adtech company, is calling on the industry to move away from…
The Fight for Oracle’s Clients Continues as Ad Biz Closes
“Everything that has a beginning has an end,” says the Oracle to Keanu Reeves’ Neo in The Matrix…
EMARKETER Drops Attention Ecosystem Report
EMARKETER has released an in-depth report on the adtech attention ecosystem. The report covers the key players in…