Zombie Developer Accounts Fuel New Mobile Ad Fraud
These zombies prefer budgets over brains. Media effectiveness and measurement company DoubleVerify has uncovered a new mobile ad…
AI Bots Are Clicking Ads 10X More Than Humans
The bots have arrived. And they like to click things. According to new research from DoubleVerify, which they…
Pixalate Reports Nearly One-Quarter of CTV Traffic Is Fraudulent
CTV fraud is a major problem. A new report by Pixalate finds that the invalid traffic (IVT) rate—defined…