The 20 Best Reactions to Publicis Buying LiveRamp
A LiveRamp founder thinks Publicis got a very good deal. Following Publicis’ $2.2 billion acquisition of LiveRamp over…
Publicis Acquires LiveRamp in $2.2 Billion AI Data Push
Busy weekend in adtech. Publicis has announced that it’s acquiring data solutions company LiveRamp for roughly $2.2 billion…
Roqad Buys Zeotap’s Audience Data Business
Berline-based Zeotap has sold its third-party audience data business, Zeotap-Data, to adtech company Roqad, Europe’s largest identity aggregator…
Nielsen and InfoSum Link Up on Data Collaboration
Interoperability is still hot, damnit. Nielsen announced today that its Nielsen Marketing Cloud (NMC) data is now available…
WPP Gets a New PET, Scoops Up InfoSum
If you’re an agency, and M&A is all the rage in adtech right now, why shouldn’t you get…
Perion Adopts The Trade Desk’s UID 2.0
Public adtech companies teaming up—we love to see it. Yesterday, Perion—fresh off introducing Perion One, a strategy unifying…
Publicis Buys Lotame, the OG Data Solutions Company
Publicis Groupe today announced it has entered into an agreement to acquire Andy Monfried’s Lotame, one of the…
Curation is King as Experian Buys Audigent
Data giant Experian is riding the curation wave. Today, the company announced it’s acquiring data curation adtech business…
Google Launches New Curation Offering
If you’re tired of hearing about curation, you might want to look away now. Go ahead! You won’t!…
What is Curation, Anyway?
Curation is all the rage right now. Or at least it’s the thing adtech Twitter is focused on…
Report: Data Collaboration Spending ‘Set to Surge’
Data collaboration adoption is on the rise, according to a new report. Lotame, the OG data company that…
New Lotame Study Finds Marketers & Publishers at Odds Over Contextual Targeting
Data solutions company Lotame has announced new research looking at the future of cookie-less advertising. The report surveyed…