Walmart Connect Expands Access Via Yahoo, Magnite
Walmart Connect is making connections. Today, the retailer announced that it’s adtech business is opening up, making it…
PubMatic and Magnite Report Q1 Earnings
How are the SSPs doing? Last week, both PubMatic and Magnite reported Q1 earnings. Here are the key…
MNTN and Magnite Team Up to Expand Live TV Access
MNTN and Magnite are teaming up again. Last year, MNTN was one of the first integration partners for…
Index Exchange Takes Google to Court Over Ad Monopoly
Index Exchange is joining a growing group of adtech companies (and publishers) suing Google for monopoly damages. In…
Universal Ads Unveils AI-Powered TV Ad Builder
Comcast’s Universal Ads is continuing its SMB push. Earlier this week, Universal Ads—positioning itself as a one-stop TV…
Magnite Sues Google for Antitrust Damages
Magnite is making good on its threat. On the company’s Q2 earnings call last month, CEO Michael Barrett…
Is the “We’re on TV” Effect Propping Up CTV CPMs?
What’s keeping CTV CPMs high even as more inventory becomes available? On the Ad Nauseam podcast last week,…
Magnite Buys Streamr.ai, Expands SMB Focus
M&A is in the air, baby. Magnite, one of the largest SSPs, has just announced it acquired streamr.ai,…
After OpenX, Dotdash Sues Google
The lawsuits onslaught is happening. OpenX was the first adtech company to file a follow-on civil suit against Google after…
Magnite Expands Pause Ads Across Major Streamers & DSPs
Pause ads are a thing, damnit! Or at least they will be as they continue to scale. With…
Independent AdTech Posts Strong Q2 Results (So Far)
Is that actual momentum we hear? Earnings season for independent adtech companies is in full swing. Here’s a…
Independent AdTech Rebounds in Q1
The Trade Desk wasn’t the only independent adtech company to show up in Q1 2025. On the SSP…