Comscore Launches Certified Deal IDs with Magnite
Inventory quality is an ongoing challenge, to say the least. But Comscore and Magnite are teaming up to…
Western Union Taps Magnite to Power Its Commerce Media Network
Western Union continues to ramp up its commerce media business. After officially launching in November and recently partnering…
Disney Expands Programmatic Access for Live Streaming
The House of Mouse offers cool programmatic technology, damnit. And Disney is making sure you know that, according…
Spotify Launches Ad Exchange with TTD, Google, Magnite
Spotify is upgrading its adtech. At its first-ever Spotify Advance advertising event, the company has introduced new programmatic…
AdTech’s February Blues: Soft Q4 Earnings & Stock Drops
Maybe The Trade Desk’s rough Q4 earnings were a smoke signal as several other adtech companies have also…
Pixalate Ranks “The Most Direct” SSPs
Pixalate has released its Supply Path Optimization (SPO) Score rankings for SSPs for the second half of 2024.…
Disney Launches Certification Program for Live CTV Ad-Buying
Is it CES or CTVES. Feels like the latter. Last week, we covered an algorithm update by Yahoo…
Magnite Scores Renewal & Expansion with LG Ads
Magnite is getting a nice renewal for the holidays. LG Ads and Magnite today announced Magnite will continue…
Tweet of the Week: AdTechGod Dissects Forrester’s SSP Report
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…
Magnite Beats Q3 Projections, Talks Up Deals with Netflix and Disney
Last week (we’re late, we’re sorry!), Magnite reported Q3 earnings, and they were, in journalistic terms, quite good.…
Innovid Welcomes LG Ad Solutions to its Harmony Initiative
Marcus Aurelius once said, “He who lives in harmony with himself lives in harmony with the universe.” Imagine…
Disney and Magnite Strengthen Ties with Two-Year Deal
Magnite and Disney are re-upping. The largest independent SSP has announced a two-year extension of its partnership with…