Nexxen Adds Influencer Data to DSP for Political Ads
Now, this is interesting—or should we say influential? Nexxen, the programmatic advertising platform and DSP, has partnered with…
Nexxen Ups VIDAA Stake, Expands Data and Ad Rights
Adtech company Nexxen is living la vida loca. (Forgive us for this.) Yesterday, the company announced it has…
Nexxen Debuts New Offering for Health Advertisers
Nexxen, which owns both a DSP and an SSP, has launched a verticalized offering for health advertisers. The…
Roku’s Programmatic Push Continues with FreeWheel
Roku continues to shed its “walled garden” identity. Yesterday, the company announced it was expanding its relationship—see this…
Curation is King as Experian Buys Audigent
Data giant Experian is riding the curation wave. Today, the company announced it’s acquiring data curation adtech business…
Nexxen’s New Deal Marketplace Simplifies Premium CTV Buying
Nexxen yesterday announced Deal Marketplace, a new feature within its DSP that centralizes access to premium CTV inventory…