X Taps John Nitti as Global Head of Ad Innovation
X is staffing up on adtech. As part of its big CES push, X’s Linda Yaccarino announced today…
More DSPs Get Access to X
Last year, X began selling ads programmatically through third-party adtech partners for the first-time to boost ad revenue.…
Yahoo’s Identity Suite Now Available to SSPs
Yahoo continues to expand its identity toolkit. Today, Yahoo announced that its Identity Solutions suite—which includes Yahoo ConnectID,…
Google Exec: DOJ ‘Missed the Forest for the Trees’ in Antitrust Trial
The US vs. Google adtech antitrust trial ended last week after nearly a month. Closing arguments are set…
EMARKETER Drops Attention Ecosystem Report
EMARKETER has released an in-depth report on the adtech attention ecosystem. The report covers the key players in…
GroupM to Use PubMatic Globally
After a big earnings report in February, PubMatic has another feather in its cap. On Tuesday, the sell-side…
Newly Public PubMatic Sees Revenue Surge 64% in Q4
Ad tech continues to do well for the Street. After going public in December, sell-side platform PubMatic announced…