Western Union Taps Vistar to Power Its DOOH Ad Ambitions
Nice win for T-Mobile-owned Vistar Media. Today, the company announced that Western Union has tapped Vistar to help…
Does Allstate Have a DSP?
Does Allstate have a DSP? Maybe? Great catch by The Last Party Cookie, who spotted this Allstate job…
5 Questions with RPM Labs’ John Gomez: Making Retail Media Work in Mobile Wallets
Last month, CoolerX, the in-store retail media technology company, launched a spin-off called RPM Labs focused on bringing…
5 Questions With Perion’s Stephen Yap: Why Efficiency is the Future of AdTech
Back in December, we kicked off 5 Questions, a new interview series featuring conversations with both established and…
Amazon’s ‘Full-Funnel’ Ad Business Keeps Growing
Nothing can stop Amazon. The company reported its Q4 2024 numbers this week, with Advertising Services revenue hitting…
Criteo’s Commerce Media Bet is Paying Off
Things are looking pretty rosy in adtech right now. Criteo’s stock surged yesterday following its Q4 earnings report.…
Commerce Media is Already Dominating 2025
Retail media—or is it commerce media?—continues to dominate the news cycle as we enter 2025. Consider the past…
The Best Tweets About T-Mobile’s $600M Vistar Media Deal
T-Mobile is now an (even bigger) adtech company. Today, the telco giant announced its acquisition of DOOH (digital…
Western Union Joins the Media Network Boom with Global, Multicultural Focus
Western Union wants a piece of the media network pie. Yesterday, the money transfer services company launched the…
TTD’s Jeff Green Calls Google ‘Convoluted,’ Sees Antitrust Case as Growth Opportunity
The Trade Desk beat projections for Q3 2024, but it wasn’t enough, apparently. Yesterday, TTD revealed that, for…
DoubleVerify Claims Victory in Battle for Moat Customers
The verification industry continues to chug along. Yesterday, DoubleVerify announced Q3 earnings, and dropped some pretty interesting figures. …
Retail Media, CTV, and DOOH Propel Perion in Q3
Perion, which is quietly one of the larger publicly-traded adtech companies, providing omnichannel solutions through divisions like Undertone…