AppsFlyer in Advanced Talks to Sell
Remember M&A? Well, it’s still an M&A year for the adtech industry. Mobile-focused marketing analytics company AppsFlyer is…
Marketers Waste Millions Each Year on Manual Ad Optimization
The marketing industry has a knob-and-dial-turning problem. That’s according to a new study from media quality and performance…
DoubleVerify Enters Performance Era, Agrees to Acquire Rockerbox for $85M
Hey, the year of M&A in adtech continues. DoubleVerify has announced an agreement to acquire Rockerbox, a conversion…