IAB Tech Lab Rolls Out User Context Protocol
As the adtech industry works to become more AI-enabled and agentic, the IAB Tech Lab yesterday announced the…
AdTech Industry Rolls Out AdCP
It’s agentic. Dun dun dun dun dun dun dun dun dun, dun dun dun dun dun… Today, a…
Will a Big Funding Slump Squeeze AdTech?
Will funding be harder to come by in adtech? Maybe. According to new data from Crunchbase, global startup…
Benchmark: DSPs That Don’t Embrace AI Agents Will Go Extinct
Last week, Benchmark Company, the investment banking firm, released a new research report, with a strong focus on…
AI Ad Startup Icon Responds to Viral, Scathing Tweet
This bad review is definitely not AI. We’ve written before about Peter Thiel-backed Icon, the startup that bills…
Google is Now Helping Advertisers Measure Carbon Emissions
Is Google good? We asked Google, and its AI said, “yes,” so, sure. Speaking of being good, this…
Pixalate Ranks “The Most Direct” SSPs
Pixalate has released its Supply Path Optimization (SPO) Score rankings for SSPs for the second half of 2024.…
Scope3’s CES Buzz Proves Sustainability is Still Hot
ESG is not dead—at least, the “E” part is alive and well. (It’s Environment, by the way! We…
Google Launches New Curation Offering
If you’re tired of hearing about curation, you might want to look away now. Go ahead! You won’t!…
Funding News: HUMAN and Scope3 Land Fresh Capital, Eye Expansion
Funding news in adtech—where have you been? Yesterday, HUMAN announced it has raised $50 million from WestCap, with…
Carbon Emissions Drop as USAA, Yahoo, and Scope3 Target MFAs
MFAs, begone. The Yahoo DSP team has published a blog post about its work with the USAA, a…