DoubleVerify Enters Performance Era, Agrees to Acquire Rockerbox for $85M
Hey, the year of M&A in adtech continues. DoubleVerify has announced an agreement to acquire Rockerbox, a conversion…
The Trade Desk Crashes After Earnings Miss
This is not a good chart: The Trade Desk’s share price has plunged by about one-third (!) since…
The Trade Desk Snaps Up Sincera in Rare Acquisition
We’re half a month into the New Year and adtech M&A is already heating up. The Trade Desk…
Yahoo’s Cookieless ID Now Compatible with Snowflake
Yahoo DSP and Snowflake have announced an integration to make Yahoo ConnectID, Yahoo’s cookieless alternative identifier, compatible with…