IAB Tech Lab Launches Council to Tackle Programmatic Governance
Programmatic is growing up. Or at least it’s trying to. The IAB Tech Lab has launched a Programmatic…
WPP and Dentsu “Exit” The Trade Desk’s OpenPath?
Yesterday, Adweek reported that the “world’s largest holding companies are pulling back from one of The Trade Desk’s…
Prebid Kills Cross-Exchange Transaction IDs?
Stuff is happening. That’s what we probably should’ve called this blog (news site?). Anyway, stuff IS happening, like,…
Scope3’s CES Buzz Proves Sustainability is Still Hot
ESG is not dead—at least, the “E” part is alive and well. (It’s Environment, by the way! We…
Tweet of the Week: Doug Lauretano Challenges the Narrative on Bid Duplication
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, and sometimes even weird tweets from…
ANA Study Shows MFA Crackdown Continues
Junky made-for-advertising (MFA) sites are being kicked to the curb. That’s according to a new Programmatic Transparency Benchmarks…
Innovid Welcomes LG Ad Solutions to its Harmony Initiative
Marcus Aurelius once said, “He who lives in harmony with himself lives in harmony with the universe.” Imagine…