Acxiom and TTD Launch True Intelligence
Who needs artificial when you can have true? IPG’s data tech company Acxiom has launched True Intelligence, a…
AppLovin Up 35%, The Trade Desk Down 12%
If quality and performance are a battle, performance might be winning. A month ago, we reported that the…
Netflix Opens Up Ad Inventory to Amazon DSP
Netflix inventory is officially coming to Amazon DSP. According to the announcement, this is a global integration covers…
Roqad Buys Zeotap’s Audience Data Business
Berline-based Zeotap has sold its third-party audience data business, Zeotap-Data, to adtech company Roqad, Europe’s largest identity aggregator…
Prebid Kills Cross-Exchange Transaction IDs?
Stuff is happening. That’s what we probably should’ve called this blog (news site?). Anyway, stuff IS happening, like,…
Walmart’s Ad Revenue Surges, Jumps 46% in Q2
In a tariff-depressed and confused market, advertising can be a lifeline. We saw that yesterday with Walmart’s Q2…
Walmart Buying Criteo “Makes So Much Sense”
Since last week’s news that Walmart and The Trade Desk might have an evolving relationship (per a report…
Report Raises Questions Over The Trade Desk and Walmart
When it rains, it pours. The Trade Desk, which continues to reel after last week’s earnings call, posted…
The Trade Desk Posts Strong Q2, But Q3 Outlook Spooks Market
Like other independent adtech companies, The Trade Desk posted strong Q2 results. The company reported revenue of $694…
Independent AdTech Posts Strong Q2 Results (So Far)
Is that actual momentum we hear? Earnings season for independent adtech companies is in full swing. Here’s a…
The Trade Desk Levels Up, Joins the S&P 500
One man’s loss is another man’s (big) gain. Thanks to some musical chairs in the S&P 500—and a…
Netflix Taps Yahoo DSP for More Programmatic Demand
Netflix is broadening access to its ad inventory, and Yahoo and its partners are reaping the rewards. Today,…