IAB Tech Lab Debuts Guide for ID-Less Advertising
The IAB Tech Lab has published a new framework for advertisers navigating the end of online identifiers, like…
Twitter Has Thoughts on The Trade Desk’s Ventura Launch and Roku
Earlier today, The Trade Desk announced its long-rumored CTV OS, Ventura. A key passage in Axios’ exclusive about…
Whoops: Did The Current Just Leak The Trade Desk’s Smart TV OS Launch?
We’ve reported on Project Bridgewater before—the rumored smart TV OS in development by The Trade Desk (TTD). Janko…
TTD’s Jeff Green Calls Google ‘Convoluted,’ Sees Antitrust Case as Growth Opportunity
The Trade Desk beat projections for Q3 2024, but it wasn’t enough, apparently. Yesterday, TTD revealed that, for…
Amazon Posts $158.9 Billion in Q3 as Ad Growth Eases
Amazon beat analyst estimates yesterday, reporting $158.9 billion in revenue for Q3, an 11% increase from $143.1 billion…
Criteo’s Q3 Shows Retail Media Growth but Dip in Revenue
Criteo’s Q3 earnings report showed mixed results this week. While revenue dipped 2% to $459 million from $469…
Spotify Expands Partnership with The Trade Desk
According to a new report by Axios, Spotify is launching its own ad exchange (or SSP?) to capture…
IAB Pushes for Standardization as CTV Ad Formats Surge
From pause ads to screensaver and shoppable ads, we’ve seen a surge of new—or at least more widely…
Adelaide Brings Pre-Bid Attention Targeting to The Trade Desk
Move over, AI. Attention is hot, too. Adelaide, the attention-focused startup, has announced an expanded integration with The…
Is Project Bridgewater The Trade Desk’s Smart TV OS?
Never underestimate the power of denial. Speaking of, despite CEO Jeff Green’s denial about building a smart TV…
Despite Denial, Reports Suggest Trade Desk and Sonos Teaming Up on Smart TV OS
What’s going on with The Trade Desk’s rumored smart TV OS? Is this real or not? Well, it’s…
The Trade Desk to Launch a Smart TV OS?
The Trade Desk wants to build a… Roku competitor? In a week of interesting news, this might be…