Netflix Taps Yahoo DSP for More Programmatic Demand
Netflix is broadening access to its ad inventory, and Yahoo and its partners are reaping the rewards. Today,…
Amazon and Roku Team Up to Create the ‘Largest Authenticated CTV Audience in the U.S.’
Jeff Green has a drumbeat—but watch out, because Amazon has one, too. Timed to Cannes, Amazon Ads and…
The Trade Desk Sweetens Ventura OEM Pitch With Anoki Partnership
The Trade Desk keeps beating that drum. Jeff Green has an announcement quota to fill, damnit! But seriously,…
Jeff Green Says TTD Has 10 Announcements on the Way
The Trade Desk wants you to know it plans to be busy over the next few weeks. According…
Microsoft to Shut Down Invest DSP
Some surprising news to report (though the surprise piece might depend on who you are): In a blog…
Independent AdTech Rebounds in Q1
The Trade Desk wasn’t the only independent adtech company to show up in Q1 2025. On the SSP…
The Trade Desk Bounces Back, Beats Q1 Expectations
AdTech stocks are looking pretty rosy in Q1, right? The Trade Desk is getting in on the action,…
Comscore Launches Certified Deal IDs with Magnite
Inventory quality is an ongoing challenge, to say the least. But Comscore and Magnite are teaming up to…
Jeff Green Breaks His Silence on LinkedIn
Jeff Green is leaning into LinkedIn. After months of posting sparingly, The Trade Desk CEO has ramped up…
The Best Tweets About the Google AdTech Antitrust Ruling
Tough day for Google. In a case that could redefine how digital ad platforms operate (which we’ve been covering),…
Disney Expands Programmatic Access for Live Streaming
The House of Mouse offers cool programmatic technology, damnit. And Disney is making sure you know that, according…
Spotify Launches Ad Exchange with TTD, Google, Magnite
Spotify is upgrading its adtech. At its first-ever Spotify Advance advertising event, the company has introduced new programmatic…