X Courts Advertisers for Grok Amid Regulator Scrutiny
Amid ongoing turmoil, X is looking for advertisers for Grok. Over the weekend, as Adweek reported on the…
Linda Yaccarino Leaves X Behind, Enters Ozempic Gold Rush
Linda Yaccarino has officially left the media industry. According to a new report from Bloomberg, after leaving Elon…
Do Brands Care About Grok’s Meltdown?
X’s AI chatbot, Grok, went off the rails Tuesday, generating a series of disturbing posts that included references…
X’s Latest AI Ad Tools Help SMBs Create & Analyze Ads Faster
Love it or hate it, X is on a roll. With a strong start to the year—marked by…
Scam Ads Prompt Irish Publisher to Sue X
“Scamvertising” is a growing threat—and X is the latest platform facing legal action over it. Mediahuis Ireland, the…
Apple Returns to Advertising on X
Apple is back on X. A tweet today from the account AdTech Congratulating Itself (@AdtechBrags) revealed an ad…
X Is Alive and Investors Want In
X isn’t dying after all—far from it. On Wednesday, according to the Wall Street Journal, banks sold $5.5…
Amazon to Return to X—Is Apple Next?
Amazon and X are mending fences. According to The WSJ, the e-commerce and streaming giant will boost ad…
Meta Brings Ads to Threads with Brand Safety Controls
Ads have officially arrived on Threads, Meta’s X (Twitter) competitor, and it looks like Meta may be angling…
X Launches TikTok Competitor with Video Tab
A bit late given TikTok’s comeback (sort of), but why not. Last night, X announced it has launched…
X Taps John Nitti as Global Head of Ad Innovation
X is staffing up on adtech. As part of its big CES push, X’s Linda Yaccarino announced today…
Will X’s Push to Demote ‘Negativity’ Attract Advertisers?
On Friday, X owner Elon Musk announced an upcoming algorithm update aimed at promoting “more informational/entertaining content.” Musk…