Google is Now Helping Advertisers Measure Carbon Emissions
Is Google good? We asked Google, and its AI said, “yes,” so, sure. Speaking of being good, this…
Ramp Users Can Now Buy CTV via Universal Ads
Comcast’s Universal Ads is partnering with LiveRamp. At least, that’s what we started writing—until we did a double…
Google May Actually Have to Sell Chrome
On Friday, the Department of Justice submitted its final remedy proposal in the landmark search antitrust case against…
Viant Buys Lockr to Scale its ID Solutions
Maybe chill, everyone? Sheesh. M&A in adtech is moving so quickly that new deals are announced before we…
Publicis Buys Lotame, the OG Data Solutions Company
Publicis Groupe today announced it has entered into an agreement to acquire Andy Monfried’s Lotame, one of the…
Ryan Reynolds to Remain Chief Creative Officer for MNTN
It ends with a statement. (Please get that joke, readers.) After MNTN revealed in its S-1 filing that it…
T-Mobile’s Adtech Push Continues with $175M Blis Deal
In the past three months—though in progress for years (see the Octopus deal in 2022)—T-Mobile has aggressively expanded…
Amazon DSP Takes on Fragmentation with Complete TV Launch
Amazon DSP wants to be your one-stop shop for TV media buying. (We already buy our diapers from…
MFA or Not? New Tool Gives Publishers Greater Clarity
The Brand Safety Institute (BSI), an organization that promotes brand safety across the industry and accredits Brand Safety…
MNTN Files for IPO, Betting on Performance CTV
Last week, after speculation about an IPO in 2024, MNTN, the CTV adtech platform, officially filed to go…
AdTech’s February Blues: Soft Q4 Earnings & Stock Drops
Maybe The Trade Desk’s rough Q4 earnings were a smoke signal as several other adtech companies have also…
AppLovin CEO Pushes Back Against Short Attacks
AppLovin is hitting back hard against a wave of short-seller reports that, according to some adtech experts, are…