Meta Boosts Brand Safety with New Third-Party Controls
It turns out, Meta does, indeed, care about brand safety. After weeks of debate over Meta’s commitment to…
Leave AppLovin Alone
Back in November, we published a post titled “For AppLovin, as Earnings Soar, Scrutiny Follows.” And, well, that…
The Trade Desk Crashes After Earnings Miss
This is not a good chart: The Trade Desk’s share price has plunged by about one-third (!) since…
DV Cracks Down on Illegal Sites with New Default Blocking Tools
Verification is often like Switzerland, trying not to “take a side” on an issue. But, in this case,…
5 Questions With Perion’s Stephen Yap: Why Efficiency is the Future of AdTech
Back in December, we kicked off 5 Questions, a new interview series featuring conversations with both established and…
Is Sonos Launching a $400 Streaming Box with TTD?
With The Trade Desk’s earnings approaching, some rumors are swirling. According to a report by The Verge last…
YouTube CEO: “YouTube Is the New TV”
YouTube is TV, and TV is YouTube. That’s the key takeaway from YouTube CEO Neal Mohan’s annual letter.…
DOJ’s Google Remedy Would Reshape Search—and Apple Isn’t Having It
Apple wants a say in the DOJ’s antitrust case against Google. The company is asking to officially join…
Google Boosts Campaign Manager 360 With Netflix and The Trade Desk Integrations
Unlike the Kendrick Lamar-Drake beef, the Google and TTD beef has, for a moment, paused. Google has launched…
Apple Returns to Advertising on X
Apple is back on X. A tweet today from the account AdTech Congratulating Itself (@AdtechBrags) revealed an ad…
Amazon’s ‘Full-Funnel’ Ad Business Keeps Growing
Nothing can stop Amazon. The company reported its Q4 2024 numbers this week, with Advertising Services revenue hitting…
X Is Alive and Investors Want In
X isn’t dying after all—far from it. On Wednesday, according to the Wall Street Journal, banks sold $5.5…