DoubleVerify Enters Performance Era, Agrees to Acquire Rockerbox for $85M
Hey, the year of M&A in adtech continues. DoubleVerify has announced an agreement to acquire Rockerbox, a conversion…
Taboola Goes Beyond Native with Launch of Realize
“This is the new Taboola,” says CEO Adam Singolda, proudly, in a video announcing Realize, a new platform…
DoubleVerify Expands URL-Level Insights for Advertisers
DoubleVerify is doubling down on advertiser transparency following a recent report related to ads running alongside illegal content,…
Rumble Takes on Google & Advertisers in Web of Lawsuits
OK, try to follow along here— Last August, Rumble, a YouTube competitor that’s popular with conservative creators, announced…
X’s Latest AI Ad Tools Help SMBs Create & Analyze Ads Faster
Love it or hate it, X is on a roll. With a strong start to the year—marked by…
Viant Calls Out The Trade Desk: “Investors are Running for Safety”
In Batman v Superman, Batman famously asks Superman, “Do you bleed?” Well, kids, Superman does, indeed, bleed—as The…
Adobe Officially Rolls Out Real-Time CDP Collaboration
Adobe has rolled out what might be the longest product name in history. (Just kidding, Adobe product marketing…
X Weighs In: Could Amazon DSP Undercut The Trade Desk?
The Trade Desk’s stock is still struggling—and mightily—now sitting below $80 per share after its disastrous Q4 earnings…
Criteo Launches Open-Source Dataset to Support Ad Privacy
Criteo is continuing its AI leadership push with a new open-source dataset. The company has launched CriteoPrivateAd, which…
Scam Ads Prompt Irish Publisher to Sue X
“Scamvertising” is a growing threat—and X is the latest platform facing legal action over it. Mediahuis Ireland, the…
Meta Boosts Brand Safety with New Third-Party Controls
It turns out, Meta does, indeed, care about brand safety. After weeks of debate over Meta’s commitment to…
Leave AppLovin Alone
Back in November, we published a post titled “For AppLovin, as Earnings Soar, Scrutiny Follows.” And, well, that…