More DSPs Get Access to X
Last year, X began selling ads programmatically through third-party adtech partners for the first-time to boost ad revenue.…
Is OpenAI Set to Become an AdTech Company?
ChatGPT’s parent, OpenAI, may soon become an adtech company. (Finally! Join us—the water’s warm over here!) The Financial…
FTC Mobilewalla Case Raises Eyebrows Over Dissent and Post-Release Changes
The FTC, which doesn’t like adtech much, is getting its last licks in before the incoming Trump administration…
Perion Brings CTV Ads to a Million DOOH Screens
Yesterday, Perion made a pretty interesting announcement, sharing that video campaigns through its platform, including CTV, can now…
Judge Presses DOJ: Why No Advertisers in Google Antitrust Case?
“Google rigged the rules of the road,” said Aaron Teitelbaum, a DOJ lawyer, during closing arguments in the…
For AppLovin, as Earnings Soar, Scrutiny Follows
You either die a hero or live long enough to become the villain. It may not be fair,…
Tweet of the Week: Eric Tilbury Asks—Is ID-Bridging Fraud?
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…
IAB Tech Lab Debuts Guide for ID-Less Advertising
The IAB Tech Lab has published a new framework for advertisers navigating the end of online identifiers, like…
Adlook and FreeWheel Announce Deep Learning-Powered Partnership
Adlook has teamed up with Comcast’s SSP, FreeWheel, to apply deep learning technology to premium CTV and online…
Mediaocean Scoops Up Innovid
The TV adtech category can be rough but but those in it have a lot of value. Today,…
Twitter Has Thoughts on The Trade Desk’s Ventura Launch and Roku
Earlier today, The Trade Desk announced its long-rumored CTV OS, Ventura. A key passage in Axios’ exclusive about…
The Trade Desk Officially Announces Ventura, Its CTV OS
Axios has confirmed the rumor: The Trade Desk (TTD) is officially launching its much-anticipated smart TV operating system…