EMARKETER Drops Attention Ecosystem Report
EMARKETER has released an in-depth report on the adtech attention ecosystem. The report covers the key players in…
TikTok Capitalizes on its Search Momentum with New Ad Offering
Search is officially the hottest adtech category of the year. Who knew, right? With that in mind, today,…
Amazon Rolls Out New AI Video and Image Tools for Advertisers
Amazon Ads is expanding its AI offerings for advertisers with two new tools. The first is Video generator…
Experian Tackles Ad Addressability with Combined Data Product
Experian has announced the launch of Digital Graph and Marketing Attributes to support ad addressability across channels. The…
Google Updates AI Ad Tools with Transparency and Control in Mind
This blog is officially GoogleTechRadar. (We’ve been covering Google quite a bit lately.) Last week, in conjunction with…
AI Search Engine Perplexity to Launch Sponsored Question Ads
AI search engine Perplexity continues to be a thorn in Google’s side. According to a report by the…
Roku Launches Self-Serve Ads Manager, Targets Growth Marketers
After at least a year in beta, Roku has officially launched Roku Ads Manager, a self-service platform for…
Tweet of the Week: Eric Tilbury Reflects on Xandr
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…
Industry Defends Against FTC’s ‘Surveillance Advertising’ Claims
Yesterday, the FTC released a report criticizing top social media and video streaming companies for what it calls…
Breaking: The FTC Doesn’t Like Ads
Just use an ad-blocker, geez. The FTC has released a report criticizing top social media and streaming companies…