AppLovin Wants to be a One-Stop Shop with Adjust Acquisition
Mobile app marketing platform AppLovin has announced an agreement to acquire Adjust, a Berlin-based mobile app attribution provider…
New CTV Ad Fraud Scheme Would Have Stolen $30-$50 Million
DoubleVerify’s fraud lab has identified and blocked “ParrotTerra,” a new CTV fraud scheme that the company says is…
Facebook to Preempt Apple’s IDFA Tracking Notification with Its Own
According to a new CNBC report, Facebook will preempt Apple’s new ATT (AppTrackingTransparency) notification on iOS 14 with…
Facebook is Working on Brand Safety Controls for its News Feed
Facebook is finally taking steps to bring brand safety to its News Feed. The company announced that it…
Apple’s Vague IDFA Timeline Hurts Developers
IDFA changes are coming — and we finally know when. Sort of. In conjunction with Data Privacy Day,…
Google Issues ATT & iOS 14 Guidance
Apple’s upcoming App Tracking Transparency (ATT) policy requires developers to ask for permission when they use certain information…
Verizon Media Reaches New Growth Milestone
Verizon Media has finally done it. Today, during Verizon’s Q4 earnings report, the company shared that its media…
Google: FLoC is an ‘Effective Replacement’ for Cookie Targeting
With third-party cookies on the way out, today, Google released new details on its proposed alternative, FLoC (Federated…
The Trade Desk Courts PRAM for Unified ID 2.0
The Trade Desk is courting additional third-party support for its identity solution, submitting Unified ID 2.0 to PRAM,…
Verizon Media Becomes Microsoft’s Preferred Global SSP
Verizon Media and Microsoft today announced an expanded relationship, with Verizon Media taking over as Microsoft’s preferred global…