FreeWheel Taps Proximic for Contextual Tech & ID-Free Data
Publishers are publishers. They’re good at content, but, hey, sometimes they need help with adtech. Enter a new…
Should Apple Buy Perplexity?
Perplexity has its foot on the gas and is going right after Google. (CEO Aravind Srinivas really has…
Criteo Bids Farewell to CEO Megan Clarken as She Announces Retirement
Following a successful Q2 earnings call earlier this month that saw the company raise its guidance, Criteo has…
What’s Next for Telegram’s Ad Business After CEO’s Arrest?
Last week, Pavel Durov, the enigmatic founder and CEO of Telegram, was arrested by French authorities who alleged…
Does TikTok’s AI Favor Specific Brands in Search Results?
As Google faces antitrust search scrutiny, at the same time, there are other players emerging as search challengers. …
Tweet of the Week: Haus Sheds Light on PMax
Welcome to our Tweet of the Week, where we spotlight insightful and thought-provoking tweets from the world of…
Perplexity Sets $50 CPM for Upcoming Search Ads
Perplexity is an adtech company… maybe. According to a new report by CNBC, Perplexity, the controversial and fast-growing…
Yahoo DSP Charts Commerce Media Path with New Data Deals
It’s a busy day for retail media. Or commerce media? A few years ago, AdExchanger said Yahoo might…
Target’s Ad Business Soars in Q2
Retail media remains a bright spot for retailers as sales plateau and margins tighten. Walmart reported its earnings about…
Chick-fil-a to Serve Up Streaming?
Disney+, Max, Peacock, and Channel-fil-a? Yes, Chick-fil-a is reportedly interested in launching its own streaming “platform,” according to…
Pixalate: Video Game Apps Capture $4B in Q2
This week, Pixalate dropped its Q2 2024 Global Mobile App Ad Spend Trends Report, shedding light on the…
Netflix’s Ad Business is on a Tear
Netflix is talking up its burgeoning ad business’ successes in a new blog post by Amy Reinhard, the…