Is News Brand Safe? DoubleVerify Says ‘Yes’ With New Initiative
Over the last couple of months, a growing chorus of agencies and vendors have declared “news is brand…
Confiant and Colossus Team Up to Take Down Malvertising
The ad industry is facing a growing threat: malvertising. CNBC reported in September that malvertising—hackers using online ads…
GumGum Urges Industry to Embrace Contextual, Ditch Identity
At Advertising Week, GumGum, a leading contextual adtech company, is calling on the industry to move away from…
Tweet of the Week: Moe Chughtai Talks X’s Hidden Strength in Contextual Targeting
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…
Funding News: HUMAN and Scope3 Land Fresh Capital, Eye Expansion
Funding news in adtech—where have you been? Yesterday, HUMAN announced it has raised $50 million from WestCap, with…
Instacart and Roku Team Up for Shoppable CTV Ads
CTV ad formats are heating up. In the past month, we’ve seen a flurry of new format announcements,…
Google: DOJ’s Search Proposal is ‘Radical’
Google is forcefully responding to the DOJ’s late night filing, which proposed remedies to address the company’s alleged…
DOJ Proposes Sweeping Remedies in Landmark Antitrust Case Against Google
Advertising Week has been busy. The Department of Justice has taken the next step in its landmark antitrust…
Adelaide Brings Pre-Bid Attention Targeting to The Trade Desk
Move over, AI. Attention is hot, too. Adelaide, the attention-focused startup, has announced an expanded integration with The…
Zeta Global Expands AI Marketing Power with $250M Acquisition of LiveIntent
Zeta Global has bought the email adtech and martech platform LiveIntent. According to a press release that dropped…
TikTok Enters AI Ad Performance Race with Smart+ Launch
After announcing new search features last week, TikTok introduced more advertising tools today, timed to Advertising Week. Most…
We Asked ChatGPT to Analyze The New York Times’ Ads.txt File—Here’s What We Found
This week, New York is hosting Advertising Week, and unsurprisingly, one of the main topics of discussion is…