LG Turns Down Time into Prime Time with New Screensaver Ads
Native has arrived on LG smart TVs. Yesterday, LG Ads launched a full-screen “Native Screensaver” ad unit. It’s…
The Home Depot Boosts Sponsored Products Strategy with Pentaleap
Crealytics, not to be confused with creatine (💪), is a performance advertising firm offering services ranging from ad…
SSP Alerts Partners MediaMath Bidding Set to Resume
DSP MediaMath will soon be bidding on inventory again, according to reports — and by reports we mean…
Blitz Makes Magnite its Preferred SSP
Magnite has announced an interesting customer win, sharing that Blitz, a platform that lets gamers analyze their performance…
Adludio Can’t Ride the AI Wave
I met the CEO of London-based adtech company Adludio at Cannes in 2023 on a shared yacht. It…
DoubleVerify Sees 3X Rise in AI-Generated App Reviews
Media measurement company DoubleVerify has released new data on the threat posed by AI-generated app reviews. According to…
Tweet of the Week: Chris Vanderhook on Criteo’s CEO Search
Welcome to our Tweet of the Week, where we spotlight insightful and thought-provoking tweets from the world of…
The Trade Desk to Launch a Smart TV OS?
The Trade Desk wants to build a… Roku competitor? In a week of interesting news, this might be…
GroupM Partners with InfoSum for First-Party Data Support
“Neutrality, being agnostic, and being independent” is core to data clean room player InfoSum’s success, says Lauren Wetzel,…
Taboola Continues AI Push, Opens Up Access to AI Bidding Tool
AI, man. It’s what’s for dinner. Taboola, the content recommendation player, today announced that its Maximize Conversions AI…
Yelp Files Antitrust Lawsuit Against Google Over Local Search
For Google, when it rains (antitrust lawsuits) it pours. Yelp has officially taken legal action against Google, accusing…
FreeWheel Taps Proximic for Contextual Tech & ID-Free Data
Publishers are publishers. They’re good at content, but, hey, sometimes they need help with adtech. Enter a new…