Tweet of the Week: How X’s Blocking Update Could Hurt Advertisers
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…
Ryan Reynolds’ MNTN Eyes 2025 IPO
Adtech IPOs are back, baby. Or will be soon. Bloomberg is reporting that MNTN, the CTV adtech company…
Equativ’s Buying Spree Continues with Kamino Retail
Equativ is growing by sheer force, damnit. The French adtech company, formerly known as Smart AdServer, doesn’t just…
Yahoo’s Cookieless ID Now Compatible with Snowflake
Yahoo DSP and Snowflake have announced an integration to make Yahoo ConnectID, Yahoo’s cookieless alternative identifier, compatible with…
EMARKETER Drops Attention Ecosystem Report
EMARKETER has released an in-depth report on the adtech attention ecosystem. The report covers the key players in…
TikTok Capitalizes on its Search Momentum with New Ad Offering
Search is officially the hottest adtech category of the year. Who knew, right? With that in mind, today,…
Amazon Rolls Out New AI Video and Image Tools for Advertisers
Amazon Ads is expanding its AI offerings for advertisers with two new tools. The first is Video generator…
Experian Tackles Ad Addressability with Combined Data Product
Experian has announced the launch of Digital Graph and Marketing Attributes to support ad addressability across channels. The…
Google Updates AI Ad Tools with Transparency and Control in Mind
This blog is officially GoogleTechRadar. (We’ve been covering Google quite a bit lately.) Last week, in conjunction with…
AI Search Engine Perplexity to Launch Sponsored Question Ads
AI search engine Perplexity continues to be a thorn in Google’s side. According to a report by the…
Roku Launches Self-Serve Ads Manager, Targets Growth Marketers
After at least a year in beta, Roku has officially launched Roku Ads Manager, a self-service platform for…
Tweet of the Week: Eric Tilbury Reflects on Xandr
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…