Simpli.fi Steps Beyond DSP with ERP Acquisition
Ad-buying platforms can’t just be ad-buying platforms anymore. Simpli.fi, a DSP that focuses on local advertisers, has acquired…
Google Calls AG Antitrust Lawsuit a “Misleading Attack”
It was a busy Sunday for Google, publishing a blog post that forcefully pushes back on a new…
SpotX Unveils Support for The Trade Desk’s Unified ID 2.0
For ad tech vendors, identity interoperability is the new normal. Last week, Lotame’s identity solution gained notable industry…
Lotame ID Lands Key Support from Magnite, Advance Local & More
In October, data solutions company Lotame launched its own identity offering called Panorama ID. At launch, Lotame said…
DoubleVerify Lands Top Google Exec for Global Role
Media measurement company DoubleVerify has announced it has hired Julie Eddleman as EVP, Global Chief Commercial Officer. In…
Verve Group Buys Nexstar’s Video Ad Platform
Ad platform Verve Group is acquiring Nexstar Media Group’s digital video ad technology platform, previously known as LKQD.…
Top TV Consortium OpenAP Launches SSP for Linear Buyers
TV company OpenAP, a consortium of TV publishers whose members include AMC, Fox, NBCUniversal, ViacomCBS, The Weather Channel,…
DoubleVerify Says New Offering is the ‘Next Evolution’ of Brand Safety
Media measurement company DoubleVerify has launched Brand Suitability Tiers for both advertisers and publishers. The launch comes after…
Verizon Media Enters ID Arena with ConnectID
Third-party cookies are being phased out by regulators and browsers. As a result, lately we have seen a…
Nielsen Taps Wells Fargo Exec to Lead Marketing
Measurement company Nielsen has tapped a new head of marketing, with Jamie Moldafsky joining as Chief Marketing and…
StitcherAds & Facebook Partner for #BuyBlack Friday
StitcherAds, a performance-focused platform brands use to build and manage social media ad campaigns, is partnering with Facebook…
AppsFlyer, Now Valued at $2 Billion, Lands Investment From Salesforce
Mobile attribution and analytics company AppsFlyer has landed an investment from Salesforce Ventures, extending a $210 million Series…