Report: AppLovin Under SEC Scrutiny?
Another day, another knife out for AppLovin. Bloomberg is reporting that the SEC “has been probing the data-collection…
The Trade Desk Makes Its Move Ahead of Advertising Week
It’s been a busy week for The Trade Desk as Jeff Green’s DSP looks to rebound from a…
Media.net and Claritas Launch SSP Measurement and Optimization Solution
2025 really is shaping up to be the year of the SSP. Continuing that trend, Media.net, an SSP…
Mastercard Launches Commerce Media Network
With Advertising Week looming, the announcements are announcing! To that end, Mastercard has announced the launch of a…
Vibe.co Raises $50M to Build the ‘Meta for TV Advertising’
Funding is down in adtech—but not for everyone. Yesterday, Vibe.co, which is part of a growing crop of…
Report: App Scams Triple on iOS, Surge 6x on Android
In advertising, AI is both a gift and a curse. While it can streamline some of the industry’s…
Pinterest Launches New Search and Retail Media Ad Tools
Don’t sleep on Pinterest! At its annual ad summit, the “visual discovery platform” introduced two new ad solutions:…
Taboola’s Realize Now Claims 650+ Advertisers
Realize is realizing its potential. 🥁 Taboola’s Realize solution has momentum, according to the company. In a new…
Cloudflare Launches Tool to Help Sites Control AI Scraping
Cloudflare, which has quickly established itself as a key player in the AI scraping wars, acting as a…
Acxiom and TTD Launch True Intelligence
Who needs artificial when you can have true? IPG’s data tech company Acxiom has launched True Intelligence, a…
Google Fights DOJ Over Proposed Remedies
The next phase of the DOJ’s adtech (or is it “ad tech” – we can never tell!) case…
Universal Ads Unveils AI-Powered TV Ad Builder
Comcast’s Universal Ads is continuing its SMB push. Earlier this week, Universal Ads—positioning itself as a one-stop TV…