Perplexity Retreats From Ads Citing Trust
After struggling to gain traction with ads, Perplexity is throwing in the towel – for now. The company…
AppLovin Called a “Scam” in Viral Post
Man, AppLovin can’t catch a break this year. After reporting strong earnings last week, the company saw its…
Google Launches WebMCP to Make Websites “Agent-Ready”
Are you down with WebMCP? Google is. WebMCP is a new Google protocol, now in early preview, designed…
Report: Jeffrey Epstein Invested in AdTech Startup Ad/Fin
There’s always an adtech angle. According to a New York Times review of the “Epstein files” — documents…
OpenAI Researcher Quits as ChatGPT Begins Testing Ads
OpenAI has started testing ads inside ChatGPT this week and one of its former researchers is publicly criticizing…
iSpot Enters the Agentic Race With SAGE
TV ad measurement company iSpot is launching its own agentic AI platform. Today, the company announced SAGE, which…
OpenAI Begins Testing Ads Inside ChatGPT
OpenAI is officially starting to test ads within ChatGPT, according to a person familiar with the matter who…
TikTok Expands Access to AI Chatbot Tako — Are Ads Next?
It’s Tako time. In 2023, TikTok launched Tako, a gen AI chatbot in beta, positioning it as a…
IAB Proposes Legislation to Curb AI Scraping
The IAB is officially anti-scraping—at least when it comes to AI. That position was reinforced this week as…
YouTube Clears $60B as Q4 Ad Revenue Tops $11B
Google reported another strong quarter, with revenue up 18% year over year to $113.8 billion. One of the…
X Courts Advertisers for Grok Amid Regulator Scrutiny
Amid ongoing turmoil, X is looking for advertisers for Grok. Over the weekend, as Adweek reported on the…
5 Questions With Marketecture’s CEO: What’s Next After Funding
Advertising media is changing — and Marketecture Media is a great example of that. Timed to CES last…