DoubleVerify Debuts Real-Time Ad Performance Solution at CES
Today, at CES, DoubleVerify launched a brand-new, real-time measurement platform to evaluate online ad effectiveness called Authentic Performance.…
Project OAR Takes Flight With New Tech Updates
Project OAR (OAR stands for “Open Addressable Ready”) launched in 2018 in an effort to recommend standard advertising…
News Corp Sells Unruly to Tremor at a “Huge Discount”
Following rumors of a possible acquisition in 2019, Rupert Murdoch’s News Corp has found a deal for Unruly,…
Cadent Buys 4INFO to Boost CTV & OTT TV Buying & Targeting
The promise of CTV and OTT advertising is fundamentally reshaping the ad tech landscape. With the Rubicon and…