Adobe Snaps Up Semrush in Nearly $2B Deal
AI has made search sexy again after years of it feeling, well, a little boring (apologies to the…
Marc Andreessen Goes Viral Defending Ads
Is the AI industry finally admitting that ads are… actually OK? Is the tide turning? Maybe. Over the…
Is Cluely Flooding TikTok With Undisclosed Ads?
Cluely, the Andreesen Horowitz-backed AI note-taking startup that has been getting both buzz and backlash for its marketing…
IAB Tech Lab Launches Agentic RTB Framework
It’s all agents, all the time, baby. Yesterday, the IAB Tech Lab followed up last week’s launch of…
ReachTV and Orange 142 Partner to Reach Travelers Everywhere
ReachTV has… reached (!) a deal with Orange142, a marketing and media-planning agency, and will be the company’s…
The Trade Desk Shoots Down OpenAds Rumor
Conspiracy or understandable anxiety? In a brief exchange on X today, @BradAT posted: “I have anecdotal evidence that…
Amazon and Google Roll Out AI Agents for Ads
It’s been a busy week for the robots. At Amazon’s unBoxed 2025 event, the company unveiled a major…
Index Exchange Takes Google to Court Over Ad Monopoly
Index Exchange is joining a growing group of adtech companies (and publishers) suing Google for monopoly damages. In…
Instacart’s Carrot Ads Earns MRC Accreditation
These carrots are officially MRC accredited. No, but seriously, Instacart has received MRC accreditation for metrics — impressions,…
Why Netflix’s New Ad Metric Makes Sense
Netflix has announced a new ad metric — and it’s already drawing some criticism. The new metric, “monthly…
Amazon Sues Perplexity Over AI Shopping
Amazon is reportedly suing Perplexity — the AI search and browser startup — over its Comet browser’s ability…
DoubleVerify Rolls Out New Offering to Measure AI Agents and Avoid AI Slop
It’s an agentic world — and advertisers are racing to keep up. That’s the thinking behind AI Agent…