Ogury One Debuts for Persona-Based Targeting
Zero-party data is back, baby. Ogury is a mobile-first adtech company that helps advertisers reach audiences on the…
WPP Gets a New PET, Scoops Up InfoSum
If you’re an agency, and M&A is all the rage in adtech right now, why shouldn’t you get…
AppLovin Claps Back With Lawyers, Elon, TikTok
AppLovin is tired of this shit. Last week, word got out that the company is bringing on some…
Spotify Launches Ad Exchange with TTD, Google, Magnite
Spotify is upgrading its adtech. At its first-ever Spotify Advance advertising event, the company has introduced new programmatic…
Paramount, iSpot, and Circana Link Up to Tie TV Ads to In-Store Sales
“Bridging the gap between in-store sales and online”—we’ve heard that before. But this one seems pretty cool. Circana,…
France Slaps Apple With $162M Fine Over ATT
Revenge is best served on a baguette. Apple has been fined €150 million – equivalent to $162.4 million…
AI Ad Startup Icon Responds to Viral, Scathing Tweet
This bad review is definitely not AI. We’ve written before about Peter Thiel-backed Icon, the startup that bills…
Western Union Taps Vistar to Power Its DOOH Ad Ambitions
Nice win for T-Mobile-owned Vistar Media. Today, the company announced that Western Union has tapped Vistar to help…
Does Allstate Have a DSP?
Does Allstate have a DSP? Maybe? Great catch by The Last Party Cookie, who spotted this Allstate job…
YouTube to Test Dynamic Ad Insertion for Host-Read Podcast Ads
YouTube is betting big on podcast advertising. The platform plans to test dynamic ad insertion for host-read ads,…