New Study Finds Ads Drive Back-to-School Shopping Decisions
Ads actually get people to buy things! We always suspected this was true, but now we’ve got the…
The Trade Desk Posts Strong Q2, But Q3 Outlook Spooks Market
Like other independent adtech companies, The Trade Desk posted strong Q2 results. The company reported revenue of $694…
Independent AdTech Posts Strong Q2 Results (So Far)
Is that actual momentum we hear? Earnings season for independent adtech companies is in full swing. Here’s a…
Linda Yaccarino Leaves X Behind, Enters Ozempic Gold Rush
Linda Yaccarino has officially left the media industry. According to a new report from Bloomberg, after leaving Elon…
OpenX Sues Google for Market Abuse
OpenX is leaving here with something. The independent SSP has filed a civil lawsuit against Google, claiming the…
Nielsen Launches Outcomes Marketplace for TV Measurement
It’s not enough to drive outcomes—you need to own the phrase conceptually. That brings us to yesterday’s announcement…
DoubleVerify Warns Advertisers About AI Recipe Sites
Recipe sites can often feel like MFA. They’re slideshow-heavy and jam-packed with ads. Now, according to new research,…
Spectrum Reach Debuts AI Media Planner for TV
Spectrum Reach, the ad sales division of telecom company Charter, has just unveiled a new AI platform called…
Dailymotion Launches ChatGPT-Like Video Ad Unit
Stick ChatGPT into an ad—now ship it! Last week, video platform Dailymotion, through its advertising division Dailymotion Advertising,…
MNTN Runs Ads Alongside Anti-Ryan Reynolds Reddit Posts
As the Blake Lively and Justin Baldoni feud continues to dominate social media, MNTN—the performance TV adtech platform…
Vogue’s AI Ads ‘Look Like Shit,’ Say Readers
Brands are quietly running AI ads in Vogue. No, not Vogue.com—we’re talking about the actual, physical magazine. Over…
LinkedIn CTV Ads Now Live in Innovid’s Social Ads Manager
B2B CTV advertising is picking up steam. Following the recent partnership between MNTN and ZoomInfo to support B2B…