Adform Unveils Map-Based DOOH Buying Tool
More visuals, please. Adtech company Adform—which also offers a DSP—unveiled a new feature last week, right before the…
MNTN and ZoomInfo Team Up to Help B2B Advertisers Target on CTV
B2B TV advertising is getting a boost thanks to a new partnership between MNTN and ZoomInfo. As part…
Cloudflare’s New Tool Helps Publishers Charge AI Crawlers
Cloudflare has just launched Pay Per Crawl, a new feature that lets publishers and content creators charge AI…
Benchmark: DSPs That Don’t Embrace AI Agents Will Go Extinct
Last week, Benchmark Company, the investment banking firm, released a new research report, with a strong focus on…
CTV AdTech Exec Graces the Cover of TIME Magazine
Yes, you heard that right. But we’re also cheating a bit… because we’re talking about Ryan Reynolds, the…
ShadowBot CTV Scheme Steals $2.5M in Ad Spend
CTV fraud continues to boom, according to a new report from DoubleVerify. On Tuesday, the company revealed the…
Brand Safety Institute: Is AI Creative a ‘Reputational Risk’?
It’s a good question—one posed by The Brand Safety Institute’s COO AJ Brown (formerly led brand safety efforts…
REPORT: AI Agents Might Just Threaten You
At Cannes Lions, talk of AI agents and agentic AI being the future of advertising was everywhere. AI…
iSpot and NCM Partner to Track Theater Ad Performance
National CineMedia (or “NCM”) and iSpot are bringing ad measurement to the silver screen. The two companies announced…
GumGum CTO: FAST Channel Boom Unlocks ‘Mindset’ Targeting
At Cannes Lions, GumGum hosted a panel on scaling CTV and balancing creative innovation with standardization, featuring speakers…
Albertsons to Launch In-Store Digital Ads
At Cannes, retail media—more than AI, it seems—is once again a major focus. To that end, grocer Albertsons,…
Comcast Pushes CTV Performance at Cannes
Comcast Advertising has been busy this year, to say the least. From FreeWheel to Universal Ads, the company…