Pixalate: Video Game Apps Capture $4B in Q2
This week, Pixalate dropped its Q2 2024 Global Mobile App Ad Spend Trends Report, shedding light on the…
Netflix’s Ad Business is on a Tear
Netflix is talking up its burgeoning ad business’ successes in a new blog post by Amy Reinhard, the…
Lotame Keeps Evolving with Curation Offering
Don’t call Lotame a DMP. Even in its 18th year, Andy Monfried’s company continues to reinvent itself. Last…
AdTech Venture Funding Declines
A new report by Crunchbase finds that U.S. adtech startups have seen a dramatic decline in venture funding,…
The Trade Desk’s Unified ID 2.0 Begins Beta
According to a report from AdExchanger, Unified ID 2.0 is set to enter its beta testing period. According…
IAB Tech Lab Wants Feedback on New Addressability Standards
With the cookie-less web approaching, at this year’s virtual IAB Annual Leadership Meeting, the IAB Tech Lab, the…
GroupM to Use PubMatic Globally
After a big earnings report in February, PubMatic has another feather in its cap. On Tuesday, the sell-side…
DoubleVerify Reveals CTV Fraud Scheme Stealing $5 Million Per Month
Fraudsters continue to flock to CTV. Media measurement company DoubleVerify has uncovered what it’s calling the first server-side…
Google is Calling FLoCs ‘Web Crowds’ in Latest Chrome Update
Surprise — FLoC (Federated Learning of Cohorts) isn’t a consumer-friendly term. FLoC is Google’s new cohort-based targeting mechanism…
The Trade Desk Responds to Google’s Decision on Cross-Site Targeting
With their stock plummeting in the aftermath of Google’s announcement that it won’t develop or support any other…