Google Drops Barrage of DV360 Updates at NewFronts
Seriously, though. It’s a lot. Google Marketing Platform’s Marta Martinez, Managing Director, Americas, dropped a blog today unveiling…
Comscore Launches Certified Deal IDs with Magnite
Inventory quality is an ongoing challenge, to say the least. But Comscore and Magnite are teaming up to…
Criteo Posts Q1 Growth, But Stock Falls as Key Client Scales Back
Criteo announced its Q1 2025 results on Friday—and unfortunately, the market isn’t reacting well. To be clear, Criteo…
Mark Zuckerberg: Meta is Making Advertising More Like an AI Agent
The market may be rough, but Meta keeps chugging along. Yesterday, the company reported Q1 earnings of $42.3…
As PMax Hits 1 Million Advertisers, Google Debuts New Reporting Tools
Google’s AI performance solution, Performance Max (PMax), has officially crossed the one-million advertiser mark. Additionally, the company is…
PayPal Expands Commerce Media Push to Include Offsite Ads
It’s a commerce media world—and we’re all just living in it. Today, PayPal announced that data from its…
FreeWheel Declutters With New CTV Suites
FreeWheel is more than you might think — and now, it’s easier to understand, too. Today, the company…
New Tool Helps Publishers Track Data Integrity
The Brand Safety Institute is following up its MFA transparency dashboard launch with a new tool focused on…
Media.net Adds Experian Audience Data to SSP
Cookies may be sticking around (for real this time!), but contextual targeting still matters. Media.net, a contextual advertising…
Google Pulls Back on Cookie Deprecation (Again)
Do the Google people sleep? On the weekends, maybe? The company has just announced it will not move…