Read More LLaunch Nexxen Debuts New Offering for Health AdvertisersbyStaff04/10/2025 Nexxen, which owns both a DSP and an SSP, has launched a verticalized offering for health advertisers. The…
Read More TTV Disney Expands Programmatic Access for Live StreamingbyStaff04/09/2025 The House of Mouse offers cool programmatic technology, damnit. And Disney is making sure you know that, according…
Read More TTV National Media Insights and Kinetiq Partner on Political Ad Intelligence PlatformbyStaff04/08/2025 The presidential election might be over, but the midterms are only a year away. (Are you exhausted yet?)…
Read More TTV Comscore Lands New MRC AccreditationbyStaff04/08/2025 Accreditation still matters. Especially in TV. Today, Comscore announced new MRC accreditation for its household-level TV measurement covering…
Read More IIdentity Ogury One Debuts for Persona-Based TargetingbyStaff04/08/2025 Zero-party data is back, baby. Ogury is a mobile-first adtech company that helps advertisers reach audiences on the…
Read More PPrivacy WPP Gets a New PET, Scoops Up InfoSumbyStaff04/04/2025 If you’re an agency, and M&A is all the rage in adtech right now, why shouldn’t you get…
Read More DDrama AppLovin Claps Back With Lawyers, Elon, TikTokbyStaff04/02/2025 AppLovin is tired of this shit. Last week, word got out that the company is bringing on some…
Read More AAudio Spotify Launches Ad Exchange with TTD, Google, MagnitebyStaff04/02/2025 Spotify is upgrading its adtech. At its first-ever Spotify Advance advertising event, the company has introduced new programmatic…
Read More MMeasurement Paramount, iSpot, and Circana Link Up to Tie TV Ads to In-Store SalesbyStaff03/31/2025 “Bridging the gap between in-store sales and online”—we’ve heard that before. But this one seems pretty cool. Circana,…
Read More PPrivacy France Slaps Apple With $162M Fine Over ATTbyStaff03/31/2025 Revenge is best served on a baguette. Apple has been fined €150 million – equivalent to $162.4 million…