Read More EEarnings Magnite’s Q4 Revenue Grew Nearly 70% Year-Over-YearbyStaff02/25/2021 SSPs are having a moment. After PubMatic wowed investors earlier this week, on Wednesday, Magnite, the rolled up…
Read More EEarnings Newly Public PubMatic Sees Revenue Surge 64% in Q4byStaff02/24/2021 Ad tech continues to do well for the Street. After going public in December, sell-side platform PubMatic announced…
Read More MMeasurement Flashtalking Acquires Anti-Fraud Company Protected MediabyStaff02/23/2021 Independent ad server Flashtalking is getting into the verification business. Today, the company announced it’s acquiring Protected Media,…
Read More AAudio Spotify Launches Podcast Advertising MarketplacebyStaff02/22/2021 Spotify is finally delivering on the promise of podcast-based advertising, announcing the launch of the Spotify Audience Network…
Read More EEarnings The Trade Desk Surges in Q4, Growing 48% Year-Over-YearbyStaff02/19/2021 Nothing can stop Jeff Green’s The Trade Desk, apparently. The DSP reported another strong quarter, with Q4 2020…
Read More IIdentity New Lotame Study Finds Marketers & Publishers at Odds Over Contextual TargetingbyStaff02/18/2021 Data solutions company Lotame has announced new research looking at the future of cookie-less advertising. The report surveyed…
Read More MMeasurement DoubleVerify Launches Cookie-less Performance Measurement SolutionbyStaff02/17/2021 Media measurement company DoubleVerify is officially entering the performance measurement category with a new solution called Authentic Attention.…
Read More EEarnings Viant’s IPO Soars But Will it Last?byStaff02/12/2021 Demand-side ad tech company Viant made its public debut this week and saw its shares surge 90% upon…
Read More MMeasurement YouTube Touts Third-Party Accreditation for Brand SafetybyStaff02/11/2021 Earlier this week, YouTube announced it had become the first UGC platform to receive a content level brand…
Read More IIdentity Media.net & LiveRamp Partner to Merge Context & IdentitybyStaff02/10/2021 Contextual advertising company Media.net and data connectivity business LiveRamp are joining forces to bring audience and context-based targeting…