Benchmark: DSPs That Don’t Embrace AI Agents Will Go Extinct
Last week, Benchmark Company, the investment banking firm, released a new research report, with a strong focus on…
CTV AdTech Exec Graces the Cover of TIME Magazine
Yes, you heard that right. But we’re also cheating a bit… because we’re talking about Ryan Reynolds, the…
ShadowBot CTV Scheme Steals $2.5M in Ad Spend
CTV fraud continues to boom, according to a new report from DoubleVerify. On Tuesday, the company revealed the…
Brand Safety Institute: Is AI Creative a ‘Reputational Risk’?
It’s a good question—one posed by The Brand Safety Institute’s COO AJ Brown (formerly led brand safety efforts…
REPORT: AI Agents Might Just Threaten You
At Cannes Lions, talk of AI agents and agentic AI being the future of advertising was everywhere. AI…
iSpot and NCM Partner to Track Theater Ad Performance
National CineMedia (or “NCM”) and iSpot are bringing ad measurement to the silver screen. The two companies announced…
GumGum CTO: FAST Channel Boom Unlocks ‘Mindset’ Targeting
At Cannes Lions, GumGum hosted a panel on scaling CTV and balancing creative innovation with standardization, featuring speakers…
Albertsons to Launch In-Store Digital Ads
At Cannes, retail media—more than AI, it seems—is once again a major focus. To that end, grocer Albertsons,…
Comcast Pushes CTV Performance at Cannes
Comcast Advertising has been busy this year, to say the least. From FreeWheel to Universal Ads, the company…
Netflix Taps Yahoo DSP for More Programmatic Demand
Netflix is broadening access to its ad inventory, and Yahoo and its partners are reaping the rewards. Today,…
Amazon and Roku Team Up to Create the ‘Largest Authenticated CTV Audience in the U.S.’
Jeff Green has a drumbeat—but watch out, because Amazon has one, too. Timed to Cannes, Amazon Ads and…
The Trade Desk Sweetens Ventura OEM Pitch With Anoki Partnership
The Trade Desk keeps beating that drum. Jeff Green has an announcement quota to fill, damnit! But seriously,…