DV CEO: We’re Talking to Ad-Supported AI Platforms
DoubleVerify is eyeing ad-supported AI experiences—think chatbots and search—as a growth opportunity. Speaking at the company’s Innovation Day…
FreeWheel Grows CTV Marketplace with New Publisher Partners
FreeWheel is wheelin’ and dealin’ (we had to, sorry!). Today, the company announced an expansion of its SSP…
Taboola Debuts Gen AI Search for Publishers
Don’t call it a chumbox, damnit. It’s an ad unit that captures data on in-market consumers—or at least…
Universal Ads Launches Business Partner Program
It has only existed for about six months but Universal Ads continues to do cool things. Or at…
Apple’s WWDC Sparks Ad-Tracking Confusion
Today at Apple’s WWDC, a bit of confusion has emerged around changes to Safari’s tracking and fingerprinting protections.…
Jeff Green Says TTD Has 10 Announcements on the Way
The Trade Desk wants you to know it plans to be busy over the next few weeks. According…
Gigi Debuts Agentic AI for Amazon DSP Campaigns
A year ago, Gigi launched to help advertisers buy Amazon streaming ads. Now, the startup appears to be…
Will Meta’s New AI Ad Tools Wipe Out Creative AI Startups?
Did you hear that? That’s the sound of a group of gen AI adtech startups dying. According to…
AI Agents Could Gut Google Search Volume, Says Perplexity CEO
AI agents are all the rage. But what happens to advertising if they start doing our Google searches…
Report: Hundreds of Mobile Apps May Be Illegally Sharing Kids’ Data
Ad verification firm Pixalate has released a new report raising alarms about children’s data privacy on mobile apps. …
Is The Trade Desk’s Smart TV Bet in Trouble?
The adtech tea is hot. Right before The Trade Desk officially launched its smart TV OS, Ventura, who…
Comcast’s New AI Tool Promises Affordable, High-Impact TV Ads
Comcast is a massive company, but it feels like they’ve been moving faster than many in adtech over…