MFA or Not? New Tool Gives Publishers Greater Clarity
The Brand Safety Institute (BSI), an organization that promotes brand safety across the industry and accredits Brand Safety…
MNTN Files for IPO, Betting on Performance CTV
Last week, after speculation about an IPO in 2024, MNTN, the CTV adtech platform, officially filed to go…
AdTech’s February Blues: Soft Q4 Earnings & Stock Drops
Maybe The Trade Desk’s rough Q4 earnings were a smoke signal as several other adtech companies have also…
AppLovin CEO Pushes Back Against Short Attacks
AppLovin is hitting back hard against a wave of short-seller reports that, according to some adtech experts, are…
DoubleVerify Enters Performance Era, Agrees to Acquire Rockerbox for $85M
Hey, the year of M&A in adtech continues. DoubleVerify has announced an agreement to acquire Rockerbox, a conversion…
Taboola Goes Beyond Native with Launch of Realize
“This is the new Taboola,” says CEO Adam Singolda, proudly, in a video announcing Realize, a new platform…
DoubleVerify Expands URL-Level Insights for Advertisers
DoubleVerify is doubling down on advertiser transparency following a recent report related to ads running alongside illegal content,…
Rumble Takes on Google & Advertisers in Web of Lawsuits
OK, try to follow along here— Last August, Rumble, a YouTube competitor that’s popular with conservative creators, announced…
X’s Latest AI Ad Tools Help SMBs Create & Analyze Ads Faster
Love it or hate it, X is on a roll. With a strong start to the year—marked by…
Viant Calls Out The Trade Desk: “Investors are Running for Safety”
In Batman v Superman, Batman famously asks Superman, “Do you bleed?” Well, kids, Superman does, indeed, bleed—as The…
Adobe Officially Rolls Out Real-Time CDP Collaboration
Adobe has rolled out what might be the longest product name in history. (Just kidding, Adobe product marketing…
X Weighs In: Could Amazon DSP Undercut The Trade Desk?
The Trade Desk’s stock is still struggling—and mightily—now sitting below $80 per share after its disastrous Q4 earnings…