Adobe Officially Rolls Out Real-Time CDP Collaboration
Adobe has rolled out what might be the longest product name in history. (Just kidding, Adobe product marketing…
X Weighs In: Could Amazon DSP Undercut The Trade Desk?
The Trade Desk’s stock is still struggling—and mightily—now sitting below $80 per share after its disastrous Q4 earnings…
Criteo Launches Open-Source Dataset to Support Ad Privacy
Criteo is continuing its AI leadership push with a new open-source dataset. The company has launched CriteoPrivateAd, which…
Scam Ads Prompt Irish Publisher to Sue X
“Scamvertising” is a growing threat—and X is the latest platform facing legal action over it. Mediahuis Ireland, the…
Meta Boosts Brand Safety with New Third-Party Controls
It turns out, Meta does, indeed, care about brand safety. After weeks of debate over Meta’s commitment to…
Leave AppLovin Alone
Back in November, we published a post titled “For AppLovin, as Earnings Soar, Scrutiny Follows.” And, well, that…
The Trade Desk Crashes After Earnings Miss
This is not a good chart: The Trade Desk’s share price has plunged by about one-third (!) since…
DV Cracks Down on Illegal Sites with New Default Blocking Tools
Verification is often like Switzerland, trying not to “take a side” on an issue. But, in this case,…
5 Questions With Perion’s Stephen Yap: Why Efficiency is the Future of AdTech
Back in December, we kicked off 5 Questions, a new interview series featuring conversations with both established and…
Is Sonos Launching a $400 Streaming Box with TTD?
With The Trade Desk’s earnings approaching, some rumors are swirling. According to a report by The Verge last…
YouTube CEO: “YouTube Is the New TV”
YouTube is TV, and TV is YouTube. That’s the key takeaway from YouTube CEO Neal Mohan’s annual letter.…
DOJ’s Google Remedy Would Reshape Search—and Apple Isn’t Having It
Apple wants a say in the DOJ’s antitrust case against Google. The company is asking to officially join…