Experian Tackles Ad Addressability with Combined Data Product
Experian has announced the launch of Digital Graph and Marketing Attributes to support ad addressability across channels. The…
Google Updates AI Ad Tools with Transparency and Control in Mind
This blog is officially GoogleTechRadar. (We’ve been covering Google quite a bit lately.) Last week, in conjunction with…
AI Search Engine Perplexity to Launch Sponsored Question Ads
AI search engine Perplexity continues to be a thorn in Google’s side. According to a report by the…
Roku Launches Self-Serve Ads Manager, Targets Growth Marketers
After at least a year in beta, Roku has officially launched Roku Ads Manager, a self-service platform for…
Tweet of the Week: Eric Tilbury Reflects on Xandr
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…
Industry Defends Against FTC’s ‘Surveillance Advertising’ Claims
Yesterday, the FTC released a report criticizing top social media and video streaming companies for what it calls…
Breaking: The FTC Doesn’t Like Ads
Just use an ad-blocker, geez. The FTC has released a report criticizing top social media and streaming companies…
Pause Ads Now Widely Available on YouTube
Pause ads are getting an even bigger boost, thanks to YouTube. YouTube has confirmed it has expanded pause…
Kubient CEO Faces 20 Years for Securities Fraud
Sometimes, you have to fight fraud with… more fraud? Paul Roberts, the former CEO of Kubient, has pleaded…
Google Updates Privacy Sandbox Following Industry Feedback
Google has shared an update on new developments for Privacy Sandbox in a blog post published today. Amit…
What’s Happening at OpenWeb? Founder Refuses to Step Down
The Google antitrust lawsuit might be the third most interesting story in adtech this week. Seriously. (But worth…
Spotify Courts YouTube Creators, Eyes Video Ad Growth
Have you ever watched a video on Spotify? Well, the company is betting you will. Bloomberg reports that…