The Trade Desk’s Unified ID 2.0 Begins Beta
According to a report from AdExchanger, Unified ID 2.0 is set to enter its beta testing period. According…
IAB Tech Lab Wants Feedback on New Addressability Standards
With the cookie-less web approaching, at this year’s virtual IAB Annual Leadership Meeting, the IAB Tech Lab, the…
GroupM to Use PubMatic Globally
After a big earnings report in February, PubMatic has another feather in its cap. On Tuesday, the sell-side…
DoubleVerify Reveals CTV Fraud Scheme Stealing $5 Million Per Month
Fraudsters continue to flock to CTV. Media measurement company DoubleVerify has uncovered what it’s calling the first server-side…
Google is Calling FLoCs ‘Web Crowds’ in Latest Chrome Update
Surprise — FLoC (Federated Learning of Cohorts) isn’t a consumer-friendly term. FLoC is Google’s new cohort-based targeting mechanism…
The Trade Desk Responds to Google’s Decision on Cross-Site Targeting
With their stock plummeting in the aftermath of Google’s announcement that it won’t develop or support any other…
Google Gives Up on Individualized Cross-Site Tracking, Pushes FLoC
With third-party cookies being phased out, today, Google explicitly said that it won’t develop or support any alternatives…
With Cookies Crumbling, Peer39 Launches Contextual Data Marketplace
As the identity wars rage on, contextual advertising platform Peer39 is rightfully seizing the moment. This week the…
Roku and Nielsen Team Up to Steer the Future of TV Advertising
Roku and Nielsen have launched a major partnership that could reshape the future of media measurement and TV…
Digital Turbine Buys AdColony for $400 Million
Consolidation in adtech continues as Otello’s ad network AdColony has been acquired by mobile app preloading company Digital…
Magnite’s Q4 Revenue Grew Nearly 70% Year-Over-Year
SSPs are having a moment. After PubMatic wowed investors earlier this week, on Wednesday, Magnite, the rolled up…
Newly Public PubMatic Sees Revenue Surge 64% in Q4
Ad tech continues to do well for the Street. After going public in December, sell-side platform PubMatic announced…