Tweet of the Week: Haus Sheds Light on PMax
Welcome to our Tweet of the Week, where we spotlight insightful and thought-provoking tweets from the world of…
Perplexity Sets $50 CPM for Upcoming Search Ads
Perplexity is an adtech company… maybe. According to a new report by CNBC, Perplexity, the controversial and fast-growing…
Yahoo DSP Charts Commerce Media Path with New Data Deals
It’s a busy day for retail media. Or commerce media? A few years ago, AdExchanger said Yahoo might…
Target’s Ad Business Soars in Q2
Retail media remains a bright spot for retailers as sales plateau and margins tighten. Walmart reported its earnings about…
Chick-fil-a to Serve Up Streaming?
Disney+, Max, Peacock, and Channel-fil-a? Yes, Chick-fil-a is reportedly interested in launching its own streaming “platform,” according to…
Pixalate: Video Game Apps Capture $4B in Q2
This week, Pixalate dropped its Q2 2024 Global Mobile App Ad Spend Trends Report, shedding light on the…
Netflix’s Ad Business is on a Tear
Netflix is talking up its burgeoning ad business’ successes in a new blog post by Amy Reinhard, the…
Lotame Keeps Evolving with Curation Offering
Don’t call Lotame a DMP. Even in its 18th year, Andy Monfried’s company continues to reinvent itself. Last…
AdTech Venture Funding Declines
A new report by Crunchbase finds that U.S. adtech startups have seen a dramatic decline in venture funding,…
The Trade Desk’s Unified ID 2.0 Begins Beta
According to a report from AdExchanger, Unified ID 2.0 is set to enter its beta testing period. According…
IAB Tech Lab Wants Feedback on New Addressability Standards
With the cookie-less web approaching, at this year’s virtual IAB Annual Leadership Meeting, the IAB Tech Lab, the…
GroupM to Use PubMatic Globally
After a big earnings report in February, PubMatic has another feather in its cap. On Tuesday, the sell-side…