Is DOOH “Sorta CTV”? AdTech X Weighs In
Is AdTechRadar sorta journalism? A blog? Who knows! No, but seriously, the DOOH = CTV concept is an…
Google’s Meridian is Now Widely Available
Are we in the outcomes era? (Shouldn’t it have always been?) Today, in a blog post, Google announced…
Yahoo DSP Adopts IAB’s Data ‘Nutrition Label’
If you’re going keto, counting carbs is key. But you can’t do that if you don’t know how…
WTF Does DeepSeek Mean for AdTech?
Everyone is talking about DeepSeek. So, what does it mean for AdTech? Well, we don’t know. Honestly, no…
Meta Brings Ads to Threads with Brand Safety Controls
Ads have officially arrived on Threads, Meta’s X (Twitter) competitor, and it looks like Meta may be angling…
Comcast’s Effectv Taps Clarivoy for Better Auto Ad Attribution
Comcast is kind of crushing it on the adtech side lately, no? Earlier this week, the company announced…
In the UK, ICO Targets Cookies While CMA Shakes Up Leadership
Across the pond, regulatory changes are brewing, and they’re worth keeping an eye on. Here are two fairly…
Nielsen’s Big Data + Panel Solution Lands MRC Accreditation
Nielsen might be a legacy measurement company, but they’re breaking new ground today. The company announced it is…
IAB Tech Lab Rolls Out First Official Version of PAIR Protocol
In the words of the immortal Eminem: “Oranges, peaches, PEARS, plums, syringes.“ Okay, awkwardly moving on: after a…
WPP’s Kantar Sells Media Measurement Division to HIG for $1 Billion
Another day, another acquisition. Kantar, WPP’s market research firm, announced over the weekend that it’s selling Kantar Media,…